United Online, Inc. (Nasdaq: UNTD) is a leading provider of consumer products and services over the Internet, where the company’s brands have attracted a large online audience that includes more than 60 million registered accounts. The company’s Content & Media segment services are online nostalgia (Classmates) and online loyalty marketing (MyPoints). Its primary Communications segment services are Internet access and email (NetZero and Juno).
Our Content & Media segment provides online nostalgia products and services under the Classmates, schoolFeed, StayFriends, and Trombi brands and an online loyalty marketing service under the MyPoints brand.
Online Nostalgia Services. Our domestic and international nostalgia services comprise a large and diverse population of users. Classmates operates the leading online service in the U.S. for bringing high school classes together. Classmates makes it easy for its users to find and reconnect with high school friends. Classmates features the largest library of digitized yearbooks, with over 220,000 available to browse online.
Classmates offers activities that can be accessed by free members and others that are reserved for paid members. Members with free accounts can use our search feature to locate individuals in our database or in our collection of yearbooks; post information and view information posted by other members; tag yearbook photos, page through any of our online yearbooks, remember people from their high school class, scroll through a class list and make reconnections, organize reunions and engage in other reunion-related activities. To engage in premium features, including access to our Classmates® Guestbook, access to our Classmates location feature and to have the ability to send double-blind emails through our Classmates website to other members and respond to email messages from any other member, a member must purchase an All-Access Pass, which is generally available for terms ranging from three months to two years.
In addition to our Classmates website, we operate five international websites that offer nostalgia services, primarily as a social networking platform to reconnect friends and acquaintances from high school. We operate StayFriends in Germany, Sweden, Austria, and Switzerland ( www.stayfriends.de, www.stayfriends.se, www.stayfriends.at, and www.stayfriends.ch, respectively), and Trombi in France (www.trombi.com ). Like the Classmates website, each international website includes free and pay memberships.
Online Loyalty Marketing. Our online loyalty marketing service, MyPoints, connects advertisers with its members by allowing members to earn rewards points for engaging in online activities. MyPoints is a free service for consumers who register and provide certain identifying information to receive direct email marketing and other online loyalty promotions. The MyPoints website (www.mypoints.com) serves as a shopping portal for our advertising clients and direct sales partners. Members earn points for responding to email offers, shopping online at the MyPoints website, taking market research companies’ surveys, playing MyPoints branded online games, searching the Internet through a MyPoints branded toolbar, and engaging in other online activities. In addition to these online point earning opportunities, MyPoints also offers a member credit card with opportunities to earn points through both online and offline shopping. Rewards points are redeemable primarily in the form of third-party gift cards currently from approximately 80 merchants, including, among others, leading retailers, theaters, restaurants, airlines, and hotels.
United Online’s Communications segment features the reliable value-priced brands of NetZero (www.netzero.com) and Juno (www.juno.com). The company offers consumers a variety of choices to meet their Internet access needs including accelerated dial-up Internet access, standard dial-up Internet access, a free dial-up Internet access service that is subject to hourly and other limitations, and DSL Internet access services. Accelerated dial-up Internet access services can significantly reduce the time for certain Web pages to load when compared to basic dial-up services, and also include antivirus software, pop up blocking and enhanced email storage.
The company’s dial-up Internet access services are available in over 12,000 cities nationwide. By comparison, the company’s DSL Internet access services are purchased from third parties and currently have a limited coverage area. The Communications segment also includes Web hosting and related services for consumers and businesses.
United Online provides advertising solutions to marketers with brand and direct response objectives through a full suite of display, search, email, and text-link opportunities across its Internet properties. The company uses a variety of targeting technologies, website sponsorships and website integrations to allow advertisers to effectively and efficiently engage with their target audience.
Headquartered in Woodland Hills, CA, United Online operates through a global network of locations in the U.S., Germany, and India.