About United Online
United Online, Inc. (Nasdaq: UNTD) is a leading provider of consumer products and services over the Internet, where the company's brands have attracted a large online audience that includes more than 60 million registered accounts. The company's Content & Media segment services are online nostalgia (Memory Lane) and online loyalty marketing (MyPoints). Its primary Communications segment services are Internet access and email (NetZero and Juno).
Content & Media SegmentThe company's online nostalgia websites have historically enabled users to locate and interact with acquaintances from their past, with high school affiliations as the primary focus. The company's increasing focus on nostalgia in its U.S. operations led to the launch of MemoryLane.com, a premier provider of nostalgic content from the years 1940 through 1999. Visitors can explore a broad range of content on www.memorylane.com that includes vintage magazines, historic video newsreels, classic sports highlights, movie trailers, cover art and song samples from memorable albums, timeless photos, and the largest collection of high school yearbooks online. Classmates, which launched in 1995 as one of the first social networking websites, is now a part of Memory Lane.
The company also operates five international online nostalgia services including StayFriends in Austria (www.stayfriends.at), StayFriends in Germany (www.stayfriends.de), StayFriends in Sweden (www.stayfriends.se), StayFriends in Switzerland (www.stayfriends.ch), and Trombi in France (www.trombi.com).
The company's online loyalty marketing service, MyPoints (www.mypoints.com), provides advertisers with an effective means to reach a large online audience with targeted marketing campaigns. The MyPoints program also enables consumers to earn points-based rewards by responding to email offers, completing online surveys, shopping online and engaging in other online activities. Rewards points are redeemable in the form of third-party gift cards and other benefits from over 75 merchants, including retailers, theaters, restaurants, airlines and hotels.
Communications SegmentUnited Online's Communications segment features the reliable value-priced brands of NetZero (www.netzero.com) and Juno (www.juno.com). The company offers consumers a variety of choices to meet their Internet access needs including accelerated dial-up Internet access, standard dial-up Internet access, a free dial-up Internet access service that is subject to hourly and other limitations, and DSL Internet access services. Accelerated dial-up Internet access services can significantly reduce the time for certain Web pages to load when compared to basic dial-up services, and also include antivirus software, pop up blocking and enhanced email storage.
The company's dial-up Internet access services are available in over 12,000 cities nationwide. By comparison, the company's DSL Internet access services are purchased from third parties and currently have a limited coverage area. The Communications segment also includes Web hosting and related services for consumers and businesses.
Services for AdvertisersUnited Online provides advertising solutions to marketers with brand and direct response objectives through a full suite of display, search, email, and text-link opportunities across its Internet properties. The company uses a variety of targeting technologies, website sponsorships and website integrations to allow advertisers to effectively and efficiently engage with their target audience.
Headquartered in Woodland Hills, CA, United Online operates through a global network of locations in the U.S., Germany, and India.